Values Underscore Beliefs

We’re a value-driven agency that operates with humanity in mind, building strong connections between brands and their customers. We’re also committed to continuously improving how we treat our employees, customers, and the environment.

Now, when we use the word “should,” we know full well that what follows are our ideals – the guiding principles that shape our work and inspire us to make a positive impact in the world. We believe that strong ideals are important for driving progress and bringing about positive change. However, we also know that ideals aren’t for everyone. There will always be those cynics and critics who challenge and disagree with them. But for us, our ideals are non-negotiable. They drive us forward and motivate us to keep striving for a better world, even if we fall short sometimes. So, when you see the word “should” in one of our blog posts, you can trust that it represents our deeply held beliefs and values.

If you’re looking for an agency that values creativity, teamwork, curiosity, usefulness, trustworthiness, continual improvement, dependability, timeliness, exploration, and efficiency (phew, that was a mouthful), then we might be the right fit for you. We believe in personalized approaches and avoid cookie-cutter solutions because we understand that the creative process is more about invention than scalability.

We also understand the importance of studying human behavior and operating with a strong code of ethics. For us, inspiring customers to purchase products and services is far better than manipulating sales through puffery. And we believe in setting and meeting deadlines without creating unnecessary emergencies (because who needs that stress?). Obviously, revenue is important as it allows a company to explore, grow and maintain, but if profit trumps everything else we may not be the right agency for you.

If all of this aligns with your values and you’d like to work with us, don’t hesitate to reach out. We’d love the opportunity to build something great together.

WE BELIEVE

1. Cookie cutters are for cookies. The creative process isn’t scalable, it’s inventive and closer to organized chaos. _Creativity

2. That there aren’t any winners when we’re not playing the same game. _Teamwork

3. The perpetual study of human behavior is vital to the success of a brand. _Curiosity

4. The most valuable companies are the ones that are the most useful to humanity. _Usefulness 

5. Every business should operate with an unwavering code of ethics. _Trustworthiness

6. If you build widgets they can always be improved. _Continual Improvement

7. An inspired purchase is far better than one made through manipulation. _Dependability

8. Deadlines are necessary and create the right kind of stress, but there are no emergencies in this line of work. _Timeliness

9. Revenue is fuel for a company. You need it to comfortably go where you want. _Exploration

10. Avoiding the impulse to do two things at once increases productivity. _Efficiency