Surf Ponte Vedra is a sophisticated lifestyle brand and community focused platform designed to enhance the experiences of locals, visitors, and people looking to relocate to the northeast Florida area. Our goal is to capture the true essence of the area and promote the best neighborhoods to live, places to work, things to do, eat and drink. Located in the heart of NE Florida with the economic hub of Jacksonville to the north and the historic town of St. Augustine to the south, Ponte Vedra is recognized as a best place to live and boasts some of the top public schools in Florida. With miles of pristine beaches, both developed and preserved through the Guana Tolomato Mantanzas Estuarine Reserve, the area holds good rolling waves year round with minimal crowds. Surf Ponte Vedra cleverly merges the utility of navigating the digital waves of the internet with the uplifting fun of riding actual waves on a surfboard, seamlessly combining the modern digital age with the analog thrill of the real world.

Foundation

At Tailored Creative, our headquarters call Ponte Vedra home, and we're not just residents – we're immersed in the vibrant lifestyle of the area. With diverse interests driving our team, our feet-in-the-sand approach to exploring Ponte Vedra is ongoing and dynamic. Living, working, and playing in the very place we're shaping a brand for gives us a unique vantage point, allowing us to offer authentic expertise.

In crafting the Surf Ponte Vedra experience, we brought our exclusive exploration model to life, honed during our work with Pensacola Beach FLA USA. This tailored approach is now seamlessly integrated into Surf Ponte Vedra. Through our in-depth investigation, we unearthed a wealth of captivating facets about Ponte Vedra and its residents. These discoveries have become the cornerstone of the brand, providing a solid foundation that truly captures the essence of this remarkable community.

With the foundation solidified, we delved into sketching the visual identity system and shaping our brand messaging. Recognizing that every place has its unique charm, Ponte Vedra stands out in ways that can only be fully appreciated through firsthand experience.

Optics

The visual identity system we designed for Surf Ponte Vedra takes inspiration from terra cotta, Spanish tiles, and iron work balanced by a warm and upscale aesthetic. We developed a completely custom font that fuses Spanish influence with equestrian styling.

The Surf Ponte Vedra color palette is extracted from the natural colors of Ponte Vedra’s unique unspoiled beach landscapes.